Players’ continuous willingness to play in MOBA game ranking mode: through the lens of self-determination theory and social comparison theory | Humanities and Social Sciences Communications

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Multiplayer Online Battle Arena (MOBA) games are a popular genre in the current gaming field, and the highly competitive ranking mode is one of the core parts of the gameplay, and the study of the factors affecting players’ continuous willingness to play is a necessary issue to ensure the sustainable profitability of these games. This study has developed a conceptual model delineating the continuous willingness of players within the MOBA game ranking mode, employing the frameworks of self-determination theory (SDT) and social comparison theory (SCT). In this study, 396 valid data samples were collected using questionnaire method. The results show that, social comparison enhances players’ continuous willingness and avatar identification, and indirectly enhances their continuous willingness through mediation by avatar identification, while game frustration has a significant positive moderating effect in both paths. This study contributes to both theoretical explorations and practical approaches to MOBA game ranking mode.

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Nature Humanities and Social Sciences Communications: Research Article

Nature.com is the online home of the Nature Portfolio, a collection of peer-reviewed scientific journals published by Springer Nature. The URL points to an article in Humanities and Social Sciences Communications, an open-access journal covering research across social sciences, humanities, and related disciplines.

The article identifier s41599-024-03934-1 places it in the 2024 publication year. Humanities and Social Sciences Communications publishes original research, review articles, and commentary from scholars worldwide. All content in this journal is open access, meaning anyone can read the full text without a subscription. Nature Portfolio journals are widely cited and carry significant weight in academic publishing.

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